Thuy Xuan Incense Village
An Ancient Craft Village Preserving The Spirit Of Hue
Located approximately seven kilometers southwest of the Imperial City of Hue, Thuy Xuan Incense Village is one of the most well-known traditional craft villages in central Vietnam. With a history of more than seven hundred years, the village has long been associated with the production of handcrafted incense sticks, which play an important role in Vietnamese spiritual life, religious practices, and ancestral worship.
Today, Thuy Xuan Incense Village has become a popular cultural destination for international visitors who wish to explore the authentic traditions and daily life of local communities in Hue.

A Unique And Colorful Visual Experience
One of the most striking features of Thuy Xuan Incense Village is the vivid display of colorful incense bundles drying under the sunlight. Shades of red, yellow, purple, green, and pink are carefully arranged into beautiful fan-shaped patterns, creating a visually captivating scene.
This distinctive setting has turned the village into a favorite destination for photographers and travelers, offering countless opportunities for memorable photos while showcasing the harmony between traditional craftsmanship and visual art.
The Traditional Art Of Incense Making
Visitors to Thuy Xuan Incense Village can observe the traditional incense-making process, which has been preserved and passed down through many generations. Each incense stick is handcrafted using natural ingredients such as:
- Cinnamon bark
- Agarwood powder
- Herbal tree bark
- Natural binding materials
Local artisans carefully prepare, roll, shape, and dry the incense by hand, reflecting the patience, skill, and dedication that define this long-standing craft.

Interactive And Hands-On Cultural Experience
A visit to Thuy Xuan Incense Village offers more than simple observation. International travelers are encouraged to take part in the incense-making process, allowing them to gain a deeper understanding of Vietnamese culture. During the visit, guests may:
- Try making incense sticks under the guidance of local artisans
- Learn about the cultural and spiritual significance of incense in Vietnam
- Interact directly with friendly villagers and hear stories about their craft
These activities provide an engaging and meaningful experience that goes beyond typical sightseeing.
A Convenient Stop On A Hue Cultural Journey
Thanks to its location, Thuy Xuan Incense Village can be easily combined with other well-known attractions in Hue, such as:
- Thien Mu Pagoda
- The royal tombs of the Nguyen Dynasty, including Tu Duc, Khai Dinh, and Minh Mang
- Scenic routes along the Perfume River
The village is therefore an ideal stop on a half-day cultural tour or a broader exploration of Hue’s historical and spiritual heritage.

Why International Travelers Enjoy Visiting Thuy Xuan Incense Village
- An authentic cultural experience away from crowded tourist areas
- Beautiful and colorful scenery suitable for photography
- Opportunities for direct interaction with local artisans
- Easy access from the city center of Hue
- A relaxed atmosphere suitable for visitors of all ages
Thuy Xuan Incense Village offers a genuine glimpse into the living traditions of Vietnam, making it a rewarding destination for culturally curious travelers.
Best Time To Visit
- Morning or late afternoon is recommended for the best natural lighting
- The village is open year-round and is particularly vibrant during the dry season, when incense is displayed outdoors for sun drying
Practical Visitor Information
- Location: Thuy Xuan Ward, Hue City, Vietnam
- Travel time: Approximately fifteen minutes by car from Hue city center
- Entrance fee: Free of charge (small purchases or tips are appreciated)
- Recommended visiting time: Thirty to sixty minutes

A Cultural Experience Not To Be Missed
Thuy Xuan Incense Village is more than a colorful photo stop. It represents the cultural identity, spiritual beliefs, and craftsmanship that have shaped life in Hue for centuries.
For international travelers seeking an authentic and meaningful cultural experience in central Vietnam, a visit to Thuy Xuan Incense Village is highly recommended.

